Increased unrestricted operating dollars
Challenge Description
A national organization needed a way to provide a specialized fundraising program that would foster greater networking and collaboration between its national office and its more than 1,000 local affiliates.
Results Description
In 2002, FRI was approached by a national organization to assist in the development of a specialized fundraising program that would foster greater networking and collaboration between the national office and its more than 1,000 local affiliates. FRI was also invited to help develop an annual giving program that would help the local affiliates raise more unrestricted operating support in their communities.
The result was the creation of a customized annual fundraising campaign designed to train the local affiliates on how to be more effective at increasing unrestricted annual giving. FRI created support for the program through a customized fundraising support website which includes 24 hour 7 day a week access to expert advice, promotion of best fundraising practices, access to a comprehensive resource library of how to guides, training materials, and sample documents, collaboration of ideas between local affiliates, and access to tools and materials related specifically to the organization’s signature annual campaign.
Over the past 3 years, the local affiliates that have participated in the campaign and followed the recommended course of action raised more money, had greater board and volunteer involvement in their fundraising, and increased their donor bases. Specifically, participating local affiliates:
- Increased their annual fundraising results by more than 150%
- Grew their individual donor base by 25%
- Increased board giving by 37.56%