What
is Prospect Research?
Imagine walking into a meeting with the wealthiest person in your community. What advantage
would you have if you knew as much as possible beforehand about the person with whom you are
meeting? What if you knew the sources of the prospect's wealth, information about his/her family
and his/her affinity towards your institution? Your meeting would be much more productive. Also,
imagine the edge you will have by knowing on what boards the prospect serves, to what clubs they
belong and what companies they own. What would be the value if research discovered a mutual
friend, mutual interests, some sort of connection or relationship - professionally or personally
between you and the prospect? What if research uncovered the prospect's true passion, which
happened to tie in with one of the institution's strategic goals?
Funds are raised at non-profits by creating relationships - friendships created between the prospect
and the people who represent the institution. Prospect research can and does play a major role in
this process.
The links in this section help you find sources for information.
FundraisingINFO.com also has an online database of information about individual philanthropists,
corporations, and foundations. The DoNET is only available in limited areas (including
Arizona; Connecticut; Georgia; Tampa, Orlando, or other parts of Central
Florida; Beaumont, College Station, Huntsville or other parts of Greater Houston,
Texas; the Dallas/Fort Worth Metroplex, Western North Carolina (including Charlotte and
Greensboro); Sacramento and northern California; ).
The DoNET is an on-line, searchable database of individual
philanthropists, corporations, and foundations that are giving in your community. With thousands of gifts and profiles, the DoNET can be your one research source.
What
is ProspectINFO?
FundraisingINFO.com's ProspectINFO service can provide you with an in-depth profile of an
individual. ProspectINFO provides complete, in-depth custom profiles of
individuals within 3 business days of your order. Through this
service, an organization can quickly learn about an individual's assets, philanthropic interests,
business interests, and other affiliations. ProspectINFO is particularly helpful to organizations that
are preparing for major solicitations and do not have in-house research expertise.
Senior researchers each who have more than 20 years of experience identifying information that is
pertinent in a fundraising solicitation prepare each profile.
To view a sample of an individual profile, click
here (you will need Acrobat Reader to view this file).
A complete FRI ProspectINFO search
costs:
- $250 for FundraisingINFO.com members
- $300 for non-FundraisingINFO.com members (JOIN NOW)
For more information about ProspectINFO, contact
kristina@fundraisinginfo.com.
